Search engine optimization(SEO is the process of improving the visibility of a website or a web page in a search engine's unpaid results page-often referred to as "natural","organic" or "earned" results.) This involves certain strategies,techniques and tactics to make sure Search Engines understand your site better. A good SEO expert will follow the best practices recommended by the Search Engines to avoid any penalty by the Search Engines.
When we search for something by typing a keyword/phrase,Google will pull out the relevant documents from its index It then,rank them for that particular keyword/phrase based on around 200 ranking factors such as
Heading (like H1 tags),title and meta tags,Alt text,keyword density,keyword-formatted URLs,indexing,XML sitemap,internal linking.
Earning back links from external sources Business listing websites,Citations,Blogs,Social Media Signal etc. Depending on whether your business targets international customers or local customers/market,the SEO techniques can be classified into Globel SEO and Local SEO.
